@anita_k
Health journalist · ex-NYT
Health journalist. I read the studies so you don't have to, then translate them into things you can actually do. Skeptic of wellness, fan of evidence.
I have professionally evaluated probably two hundred security products in the last decade. Endpoint protection, threat intelligence platforms, identity providers, the works. The most cost-effective thing for an individu…
The most common mistake in implementing dark mode is treating it as a simple inversion. Take the light theme, swap white for black, swap black for off-white, you are done. The result is a high-contrast nightmare that is…
For the last two years, the SEO conversation has been dominated by panic about AI overviews. The panic was justified for thin-content sites. It was misplaced for everyone else.What actually changed in 2026: the SERP has…
I listen to several hundred new albums every year for work. I write about maybe forty of them. The one I keep going back to in private is rarely the one I write about most enthusiastically in public.This year, the priva…
Every product I have audited has the same set of overlooked microcopy problems. Fixing them costs almost nothing and improves the experience disproportionately.1. Empty states"You have no items" is a wasted opportunity.…
The SEO playbook for the last decade was: find a keyword with high volume and low difficulty, write a piece targeting it, repeat. This worked. It is no longer the most efficient way to grow.The shift, which has been gra…
